MITENE

MITENE is an interactive digital signage platform that enhances traditional digital signage with “eyes” and “intelligence” through augmented reality (AR) technology.

*As for Aug 2017, Mitene Sevice is provided only in Japan and China. We are currently working on launching in other region.

MITENE AR Entrances Viewers


1 : Motion detection

The content is transformed according to viewer movement, generating, for example, wave patterns and star particle showers in response.A variety of AR templates are available so you can create content just by customizing them with your own visual materials.

動きを認識
矢印
コンテンツが瞬時に変化

2 : Facial (attribute) recognition

The system detects the viewer’s face, instantly determining sex and age range to play content that matches the viewer’s attributes.It is also possible to display images or play movies matched to facial position (e.g., for use in virtual dress-up).

顔を認識
矢印
その人に合ったコンテンツが瞬時に再生

3 : Specific image detection

This is an AR feature that plays content in response to certain preset images.It is effective in deploying advertisements linked with paper materials such as pre-distributed pamphlets and fliers.Ex. Showing your flier displays special content or a coupon!

特定の画像を認識
矢印
それに応じた画像や動画を再生

Take-home AR Experience

MITENE AR is not just for enjoyment on the system screen.Users can also take photos to take home on their smartphone.Pressing a button during the AR experience starts a countdown to take a photo.After the photo is captured, users simply scan a QR code or pass their mobile wallet-equipped phone over the MITENE terminal to transfer an image download URL to their smartphone. (A one-time URL is issued each time; a download expiration date can be set.) Images can be saved from the page accessed, where a URL that links to other websites and services can be shown for further promotions.

エフェクトイメージ
エフェクトイメージ
エフェクトイメージ

Log Analysis


Viewer attribute information recognized by the camera is not just used for playing AR content but is also collected as viewer logs.These log data can be checked as numerical values and graphs on the control screen for use in evaluating the effects of the advertisement and as marketing data on installation location. In addition to viewer logs, it is also possible to collect the number of playbacks and the snapshot logs.

コンテンツの再生回数、視聴者数がグラフ表示で簡単にわかります
視聴したお客様の属性(性別・年齢層)を取得できます
マーケティングツールとして活用できます

Installation Examples




Management Tools


MITENE Creator is a web-based management tool that makes management of the signage system easy for anyone, from content creation to marketing without any specialized IT knowledge.As long as you have an Internet connection, you can intuitively register visuals to create and distribute AR content.A range of convenient functions is available for powerful signage support, including group distribution to multiple terminals, non-distribution alerts, and email notifications on terminal errors.

素材(画像・静止画)を登録
矢印
ARを編集
矢印
レイアウトを編集
矢印
スケジュールを管理・配信
NEW

A Wealth of Preset AR Content

The system comes with a wealth of preset AR content.Over 30 options are available to select for the season and theme.
Preset contents are available without additional fees.

  • AnimalAnimal
  • Space suitSpace suit
  • PitchingPitching
  • HalloweenHalloween
  • KabukiKabuki
  • NinjaNinja

Installation Guide


Cloud-based ASP—No Need for Dedicated Servers

A dedicated, centralized MITENE server is used for content distribution. All you need to do is to subscribe to our cloud service and install terminals where you want the signage. Function additions and version upgrades are carried out automatically on the central server. This system makes AR signage available with minimal start-up costs.

最小・最適な構成で、最高のパフォーマンスを発揮します”/> 
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Worry-free Monthly Server and Maintenance Fees

365 days call center

In case of any problems, please contact the call center, which handles the initial response.

On-site maintenance

If it is not possible to solve your problem on the phone or remotely,a service technician will visit you.

MITENE Lineup


NEW

4K

High-end model compatible with 4K cameras, 4K movies, and Kinect®

The latest 4K-compatible lineup comes with an entirely new level of quality and expressive power. It delivers improved textures and a more immersive AR experience via Kinect®.

MITENE 4K

Pro

Full-spec model supports AR content, Full HD visuals, and viewer attribute log collection

Standard all-in-one AR signage model that utilizes the advantages of owned media for the easy deployment of AR content and collects viewer attribute logs via facial detection technology.

MITENE Pro

Basic

Basic model supports synchronized playback of Full HD movie content, with optional facial detection features

Basic signage model that provides high-precision synchronized playback of Full HD visuals. Attaching the optional camera makes it possible to collect viewer attribute logs.

MITENE 4K

Stick

Budget model optimized for multi-location deployment and easy management of Full HD visuals via the cloud

Budget model that provides simple functions while retaining the best features of MITENE. It is Wi-Fi compatible, and perfect for multi-location deployment.

MITENE Pro
※ MITENE is a registered trademark of Sony Music Communications Inc.
※ QR Code is a registered trademark of DENSO WAVE INCORPORATED.
※ Kinect is either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries.

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